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Universal invests into B2B streaming start-up

By | Published on Friday 29 August 2014

Rockbot

A US-based virtual jukebox service has scored a “strategic investment” from Universal Music, according to TechCruch.

Rockbot is a jukebox-type system sold to bars and cafes which allows customers to interact with the platform via a mobile app, enabling them to pick and vote for what music is played. The B2B service also offers other licensed music services for businesses who aren’t turned on by the consumer-interaction gimmick, providing an in-store radio-style set-up that is especially attractive to smaller restaurant chains.

Rockbot isn’t the only start-up looking to reinvent the jukebox/in-store-radio business through a B2B streaming platform, though the Universal alliance could give it an edge, especially if it ever looks to score content exclusives to gain a competitive edge.

The exact size of Universal’s investment is not known.



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