This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brands & Merch
Universal confirm Hilfiger tie up
By CMU Editorial | Published on Tuesday 31 May 2011
Universal Music chief Lucian Grainge and fashion designer Tommy Hilfiger have both commented on the two parties’ previously reported joint venture which will see the creation of fashion ranges around a number of the artists signed to Universal’s labels. The deal is specifically between Universal’s merchandising division Bravado and Hilfiger affiliate Music Entertainment Sports Holdings.
Says Grainge: “Bravado’s clients are among the most iconic musical artists in pop culture. Bringing them together with MESH’s creative ability and global distribution resources will be transformative for Bravado in terms of its scale, the unique opportunities it provides our artists, and the diversification it brings to our portfolio of global brands. This is a new approach that takes the current notion of artist merchandise and propels it into those places which have, up until now, been reserved for major designers and major brands”.
Hilfiger added: “I am incredibly excited to be a part of this historic fusion of fashion, music, and retail,” Tommy Hilfiger said in a statement. “Between the unrivaled roster of artists under the Universal / Bravado umbrella and the unparalleled ability to produce quality product through our partnership with MESH, finally, the marriage between music and fashion is official”.
