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Universal appoints new catalogue digital marketing man

By | Published on Thursday 28 February 2013

Universal Music

The Universal Music Group has announced the appointment of a new Head Of Digital for its Universal Strategic Marketing division. Having worked on digital catalogue marketing campaigns for EMI, in his new job Geoff Smith will “focus on creating international opportunities and innovative solutions for catalogue artists across all digital platforms and services”.

Confirming the appointment, Andrew Daw, Vice President of US, told CMU: “As our strategic business continues to expand, Smith’s digital expertise, marketing experience and love of music make him a valuable addition to the team”.

Smith himself added: “Strategic marketing is a respected and successful operation within Universal Music so I’m thrilled to be part of it. I’m looking forward to bringing all my career experience to this exciting role and working with UMG’s incredible roster of artists and their catalogues”.



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