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Universal appoints global marketing chief
By CMU Editorial | Published on Wednesday 31 August 2011
Universal Music has announced the appointment of Andrew Kronfeld to the new role of President, Global Marketing. Having previously been an Exec VP of Marketing for Universal’s International division, in his new role Kronfeld will be responsible for “developing and driving unified, global marketing strategies”, which sounds like fun. He’ll also oversee the Cooperative Music indie label licensing operation and rock imprint Spinefarm. Well, why not?
Confirming the appointment, Universal top man Lucian Grainge told CMU: “Today’s music and entertainment business is simply a worldwide environment. Talent and technology crosses borders with greater reach and speed than ever. Andrew’s appointment is another important step in the alignment of our operations into global responsibilities, and there is no one better to lead this evolution in our marketing firepower”.
Meanwhile Max Hole, COO of Universal Music International, to whom Kronfeld will report, added: “With 20 years’ experience at Universal Music, Andrew is clearly one of our most accomplished, far-sighted music executives. I have worked with him for much of that time, as he has played a key role in the international careers of many of our top artists. Andrew knows better than anyone the results to be achieved by thinking and acting globally”.
