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Brands & Merch Business News Labels & Publishers Retail
Universal announces shop window vinyl promotion with Pretty Green
By CMU Editorial | Published on Wednesday 9 May 2012
This could work, I suppose. Though the use of the word ‘instant’ in the press release is interesting.
Universal Music has teamed up with Liam Gallagher’s Pretty Green retail chain to flog vinyl albums to music fans in the street. Artwork from twelve classic albums will be displayed in the windows of ten Pretty Green shops, alongside information on how those looking into the windows can use their smartphones to order copies of the records, utilising an app called Simply Tap.
Via the app customers will be able to “instantly buy the vinyl records” from the shop window, by which they mean a copy will be sent out in the mail and arrive at the phone owner’s home a couple of days later. Records for sale via the promotion, which will kick off in late May, include long players from The Rolling Stones, The Who, Elbow, Paul Weller, The Jam, The Cure, Ian Brown and Paul McCartney.
Says Universal Music’s MD Commercial Division Brian Rose: “We are seeing continued passion as well as new enthusiasm for vinyl through our online store Uvinyl and the great support the format gets from those indie music shops which are still flourishing, but by harnessing the latest technology we hope this partnership with Pretty Green will lead to much wider opportunities for selling music on the high street”.
Meanwhile Pretty Green’s Brand Director Nigel Grant added: “As music is a large part of Pretty Green’s heritage the collaboration with Universal Music and Simply Tap is in perfect synergy with our brand values. Through our label we strive to bring style, culture and music from past decades firmly into the future. We feel that providing the virtual vinyl outlets in-store further complements our brand and ideals”.
