This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Digital
Twitter’s music app likely to be incorporated into main platform
By Chris Cooke | Published on Monday 28 October 2013
Reports that Twitter’s music recommendation app is about to be axed may have been exaggerated, or at least they only told half the story.
According to Billboard, rumours last week that Twitter Music was about to be shut down, having failed to generate the kind of usage expected after the service’s much hyped launch back in April, likely originated in plans at the social networking firm to actually integrate the music discovery set-up into the main Twitter platform.
That Twitter’s little music recommendations play sat outside the micro-blogging platform’s main eco-system was a major weakness of the service, though the motivation to address that issue is possibly being driven by the commercial side of the social media company.
It is thought themed channels will soon be integrated into the official Twitter platform and apps around TV, movies and music in a bid to enable more targeted advertising.
