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Business News Digital
Twitter partners with SoundCloud for new in-app audio option
By Andy Malt | Published on Friday 17 October 2014
Twitter has announced changes to how SoundCloud streams play within its iOS and Android apps, which will allow users to play tracks direct from their feeds (without having to open the stream-tipping tweet’s standalone page). They can then minimise the player in order to continue browsing updates from all the lovely people they follow without cutting off the track.
Although the new system is only available with SoundCloud streams currently, Twitter says in a blog post that it is “just beginning to test the ‘audio card’ and [the company plans] to make it available to more partners and creators in the future”.
A variety of celebs and media firms were co-opted to show off the new feature at launch yesterday, with musicians involved including David Guetta, Steve Aoki and Chance The Rapper, the latter of whom showed off the new SoundCloud embedding by posting his new single, ‘No Better Blues’.
