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Digital
Tumblr steps up music activity
By Chris Cooke | Published on Friday 22 February 2013
Tumblr, one of the social media platforms that has seen considerable growth in the last eighteen months, especially amongst young pop and urban music audiences, is stepping up its music activity.
According to a blog post yesterday, it will launch a new #music tag page for users to follow which will highlight music-related content, including tracks, videos, artwork and photos, being prolifically shared by Tumblr users, with a team of about twenty editors filtering what should be highlighted, so that it has a discovery element rather than just being a ‘most shared’ chart.
The service has also launched a new music-specific blog (on which the aforementioned post appeared) that will report on “everything that is going on with music on Tumblr – product announcements, new bands and blogs to follow, tips for artists and music bloggers, and shout outs to unique posts we find on Tumblr”.
