CMU Trends Digital

Trends: Game Changers – innovation, disruption and new music technology at M For Montreal (A Free Read)

By | Published on Tuesday 23 December 2014

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M For Montreal

CMU’s Chris Cooke attended the recent M For Montreal convention in Canada and while there five experts with very different perspectives on recent digital developments shared their insights with him.

THE STREAMING SECTOR:
Visualising the streaming experience
with OpenAura’s Marisol Segal
Beyond the licensing squabbles, and the question as to whether or not YouTube really can turn its massive freemium audience into music subscribers, the other thing the video site’s new music set-up will do is make the streaming experience more visual. Something its sister service Google Play has been slowly evolving for sometime. And even if YouTube Music Key flunks, that’s a trend that is likely to be seen across the market. [READ MORE]

RADIO & STREAMING:
What does the rise of the streaming sector mean for radio with Alan Cross

As someone who has written about, talked about and championed new music for decades, and who has closely monitored developments in the digital music space over the last fifteen years, Canadian broadcaster Alan Cross could input into our overview of digital trends in multiple ways. But I was most interested in what he thought about the clash that is occurring between the rapidly rising streaming services and his own industry, that of radio. [READ MORE]

DIRECT TO FAN:
Direct-to-fan developments with Bandcamp’s Andrew Jervis

Despite the booming streaming music market – and the very vocal debate about the pros and cons of freemium and premium subscription services that has rumbled on for much of the year – for me the most exciting development in music enabled by the internet remains direct-to-fan, and the ability for artists and their business partners to better service core fanbase, who are often willing to spend more money on their favourite acts if only the industry provides the products and services on which they can spend. [READ MORE]

MUSIC MAKING TECH:
Rapid evolution in music making tech with MixGenius’ Justin Evans
Most debate on the digital music revolution centres on consumer-facing platforms – download stores, streaming services and direct-to-fan channels – which make it simpler for fans to access music, and much easier for artists to get their tracks out into the wider world (even if the challenge of then finding an audience remains). [READ MORE]

DIGITAL MARKETING:
Standing out through innovations in content and tech with Powster’s James Swindells
Not only has digital become the primary way many consumers buy or listen to music, digital channels are now also key to the music industry’s marketing campaigns, and just as new technologies mean digital music consumption is constantly evolving, the same is true of digital marketing. [READ MORE]



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