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Trailer and Reprise merge

By | Published on Tuesday 16 February 2010

Music marketing and services companies Trailer Media PR and Reprise Music Group have announced they are merging their operations to create one agency offering a wide range of music-based marketing, PR and touring services, plus music supervision and publishing. With Trailer already having a Sydney office, the new company will have operations in both the UK and Australia.

The people behind the new merged agency say that it will “serve client needs through a considered media mix and strategic planning involving an extended team”, adding they will be able to help whether a client wants “a cover feature or a string of live dates to support an album release; a timely move to shifting a fan page’s demographics or, indeed, increasing YouTube hits to gain a playlist spot”.

Confirming the merger, Trailer owner Anton Trailer told CMU: “Clients know you need a good spread of media to increase visibility at all stages of campaigning within an already saturated market. The UK is one market in the world where artists want to perform and labels want to secure press. The coming together of Reprise and Trailer is a by-product of this demand, where labels, artists, managers and even distributors, can benefit. Whatever you are offering musically it’s about fuelling and feeding the fire; with one thing helping drive the other. Existing and new clients will see the benefits of having this media mix organised and overseen by one agency”.



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