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Digital
Townsquare buys MOG ad network
By CMU Editorial | Published on Tuesday 28 August 2012
US radio company Townsquare Media has reportedly bought those parts of the MOG company not snapped up by Beats earlier this year.
As previously reported, the Dr Dre/Jimmy Iovine led Beats (partly owned by HTC, of course) bought the MOG streaming music platform back in July, but they didn’t buy the original MOG business, a blog and online advertising network. And it’s that that Townsquare has now bought in a deal reportedly worth $10 million.
According to All Things D, the deal makes sense, given that Townsquare also owns a network of music-based websites, most linked to its radio stations, and has been trying to transform those online operations into a standalone ad-funded business for sometime. Neither MOG nor Townsquare have commented as yet.
