This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brands & Merch
Tinie Tempah plans fashion line
By CMU Editorial | Published on Friday 6 January 2012
Tinie Tempah is the latest in a long line of rappers to launch a fashion label, though he’d like you all to know he’s not just the latest in a long line of rappers to launch a fashion label. That is to say, he doesn’t want us all to think he’s living the jack-of-all-trades cliché of a cash-in rapper, adding that we’ll be buying Tinie Tempah clothing not because it’s Tinie Tempah clothing, but because he’ll be flogging some very fine shirts.
The rapper told Q: “I really want to stay away from that whole hip hop cliché – ‘He’s a rapper turned fashion designer turned actor turned property developer’. I want people to walk into a shop and not immediately think, ‘Tinie Tempah’, but think, ‘That’s a nice shirt’ or ‘That’s a nice tee’… Basically I’ve tried to make it into a standalone brand, like Folk, Joe Casely-Hayford or House Of Billiam. There’s a lot of creative designers in the UK – we should support more”.
Despite confirming plans for a clothing range, Tinie also revealed he has been working out so he himself can wear fewer clothes when performing. Continues Tempah: “There were occasions during the festivals last year when I wanted to take off my shirt, but the time wasn’t right. I’ve been going to the gym and learning to box. By summer I want to be in tip-top shape”.