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Brands & Merch
Tinie Tempah and Travis Barker fight for Lucozade
By CMU Editorial | Published on Thursday 31 March 2011
Tinie Tempah, Blink 182’s Travis Barker and world champion boxer Katie Taylor have teamed up to perform a remix of Tinie’s ‘Simply Unstoppable’ in a boxing ring for a new advert for Lucozade. This will “launch Lucozade’s new YES campaign and demonstrate that when different forms of energy collide, great things happen” apparently.
Says Tinie: “When we arrived at the shoot in Los Angeles, Katie, Travis and I didn’t know what would happen, but when we came together, the energy flowed and I think we’ve captured something very special on screen and on record. I’m a big boxing fan and while Travis set the pace on drums, it was great to be put to the test by a world champion like Katie”.
Taylor added: “Tinie’s done a bit of boxing in the past so you’ll see in the film I test out his skills, although he made sure he didn’t get too close!”
Watch a clip of the ad at www.facebook.com/lucozade.
