TicketWeb unveils new Backline platform at Venues Day
By Chris Cooke | Published on Wednesday 19 October 2016
Live Nation’s TicketWeb used yesterday’s Venues Day event to launch TicketWeb Backline, a new platform which – says the company – “is specifically designed to empower independent venues and promoters”. And who doesn’t want to be empowered? I know I do. I’m all about empowerment, me.
The new service will be available to venues up to a 1500 capacity, and as well as allowing promoters to sell their bloody tickets, it also offers other management and marketing tools, including event day functions, PRS reporting and social media integration. TicketWeb says it worked with both the Music Venue Trust and various local venues to develop the new service.
Says TicketWeb MD Sam Isles: “At TicketWeb, maintaining a thriving grassroots music industry is at the heart of what we do. With venues finding it harder than ever to stay afloat, we see it as our duty to do whatever we can to make life easier for them. Working in partnership with Music Venue Trust has given us first hand insight into the needs and concerns of venues and promoters, and we are confident that TicketWeb Backline will help solve these issues and support venues, promoters and artists across the UK”.
Meanwhile Mark Davyd, the boss of the Music Venue Trust, which also runs Venues Day, gave his backing to the new ticketing platform, saying: “Venues Day brings together the UK’s industry leaders, experts and music lovers to champion and protect the nation’s grassroots live music. Collaborating with TicketWeb has meant both parties have been able to draw on each others’ expertise to offer relevant solutions for small venues. It is a challenging time in our industry, and building our community through partnerships such as this one is vital for our success”.
So look at that, Live Nation’s ticketing business once again doing its bit to help the grassroots music community. And don’t anyone go mentioning Live Nation’s secondary ticketing platforms Seatwave and Get Me In, that’ll just spoil this lovely big-guy-little-guy love in. Empowerment, woo!