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Business News Live Business
Ticketmaster expands into Austria
By Chris Cooke | Published on Tuesday 25 June 2013
Live Nation has announced the expansion of Ticketmaster in Austria, following the firm’s establishing of its ticketing business in Germany in 2011. With offices in Vienna, Live Nation says numerous promoters will use its new www.ticketmaster.at platform to sell tickets for their Austrian events.
Confirming the latest expansion, Live Nation top man Michael Rapino told CMU: “This expansion into Austria is part of our strategic vision to expand our global footprint, bringing the most comprehensive ticketing products and world-class service to even more venue clients and fans. With Ticketmaster operations in nineteen countries, we are improving the fan experience and building a successful presence around the world”.
Meanwhile Ticketmaster President Mark Yovich added: “The response we have had from promoters and arts institutions in Austria about our new service has been fantastic. Steeped in the rich musical history of Mozart and Beethoven, the country boasts the highest number of visits to live events per capita of any European country and with more than 36 million tourists visiting every year, its cities have a vivid cultural offering which Ticketmaster will help market both locally and internationally”.