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Ticketing search engine scores $35 million in investment
By Chris Cooke | Published on Monday 1 September 2014
A US-based ‘ticketing search engine’ called SeatGeek has announced it has just raised $35 million in investment, in a funding round led by Accel Partners which has been backed by a number of investors, including some from the tech and sporting sectors. The new monies will be used to fund expansion and marketing.
The company’s founder Jack Groetzinger said in a statement: “SeatGeek is a technology company, not a ticket company. We spent our first four years focused exclusively on building a great product. A year ago we began to try our hand at marketing, and were blown away by the results. So for us, this is a natural opportunity for us to get more aggressive in marketing. Still, we weren’t looking to raise money, but when we met Accel, we knew it was a great fit”.
Accel Partner John Locke, who is joining the company’s board, voiced his enthusiasm for the ticketing platform, saying: “SeatGeek is quickly becoming the go-to app for buying live event tickets on mobile. We’re thrilled to join the team as they continue to build the most innovative experiences in the market for fans”.
