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Digital
Thumbplay beta Blackberry music service
By CMU Editorial | Published on Wednesday 24 March 2010
US-based Thumbplay Music is the latest digital music outfit to launch an app that brings streaming and DRM-ed downloads to mobile phones. Thumbplay was originally a ringtone seller, but has moved into the mobile streaming market and, following the lead of Spotify, We7 and, in the US market, MOG and Rhapsody, is providing that service via the wonders of the mobile app.
Unusually, they are launching with a BlackBerry app, and have announced that iPhone and Android apps will follow in due course. The BlackBerry-based service moved into public beta this week.
Commenting on the new service and their partnership with Blackberry makers Research In Motion, Thumbplay CEO Evan Schwartz told CMU: “We’re pleased to be building on our great relationship with RIM, particularly as we embark on our public launch. Our private beta customers gave us extremely positive feedback, and countless smartphone users have requested access to the service, enabling us to now ‘push play’ and make Thumbplay Music widely available. Our experience in this space has proven to be a tremendous advantage – I don’t believe there is another company in the US today that can offer a service built with mobile as its centrepiece that is this feature-rich, and with a catalogue this deep. We are off to a great start”.
