Business News Digital

This Is My Jam to close

By | Published on Monday 10 August 2015

This Is My Jam

Launched in a flurry of excitement in 2011, single track recommendation service This Is My Jam has announced that it is to close next month. The site will stay live – becoming a “read-only time capsule” – though users will no longer be able to recommend new songs.

Founders Hannah Donovan and Matt Ogle said in a blog post: “First and foremost, it feels like we’ve explored This Is My Jam’s original mission best we could. We’re ready to free up our evenings and weekends for new ideas and projects, while hopefully doing good by the thing that made Jam great: the 200,000 of you who shared more than two million hand-picked songs over the last four years, week after week. Whew. It’s been a serious privilege discovering music with you all”.

Although they added that a shift in online music listening from desktop computers to mobile devices has also caused problems for the service: “Unfortunately, rules around mobile streaming are very different from web streaming, prohibitively so. We spent our initial funding on the web version of Jam, and felt doing mobile properly would require a total product reboot, something we weren’t in a position to do at the time. Since 2012 we’ve also watched nearly a dozen different companies attempt mobile single-song sharing apps. While none have taken off quite yet, we really hope that one of them will! It would be genuinely exciting to see a new player pick up the torch”.

In the meantime, here’s a little farewell video:



READ MORE ABOUT: | |