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The Weeknd seeks to stop Starboy trademarks
By Chris Cooke | Published on Tuesday 3 April 2018
The Weeknd has gone legal in a bid to stop an estate agent named Eymun Talasazan from registering two trademarks in the US using the word ‘Starboy’. Which is, of course, the name of The Weeknd’s 2016 album and its lead single. Oh, and a new comic book venture between the musician and Marvel.
Talasazan initially filed an application for the ‘Starboy’ trademark under the TV programme category just over a year ago. A second application under the comic book category followed in October, shortly after Marvel’s tie-up with The Weeknd had been announced. Sneaky.
Both applications were made public earlier this year, and the US Patent & Trademark Office’s register records that both have now been opposed. TMZ spotted the trademark squabble over the weekend, just after The Weeknd released new EP ‘My Dear Melancholy,’.
And yes, the comma is part of that’s record title. I don’t like that. Maybe if – in a bid to pre-empt any other sneaky trademark grabs by Talasazan – The Weeknd decides to get in a speedy application for the new record title, then bosses at the US Patent & Trademark Office could take him to task over the unnecessary punctuation inclusion.