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The Metadata Academy to host free training event this week
By Andy Malt | Published on Monday 30 September 2013
The Metadata Academy, a newly launched organisation aiming to provide education and training in music metadata, has announced its first event. ‘How Metadata Affects Your Business’ will be a free ticketed session running from 4-7pm in Camden on Thursday, 3 Oct.
Speaking to CMU ahead of the event, three of the guest speakers who will appear explained their approaches to metadata.
Gracenote’s Head Of Sales EMEA, Chris Cass: “If content is king, then metadata helps build empires. At a basic level, there needs to be ways to identify, recognise and recommend the amorphous mass of digital media available and this is where metadata plays a key part in monetising entertainment”.
Kudos Records’ Head Of Digital, Simon Cullwick: “High quality metadata is fundamental to successful digital music distribution. At Kudos, we are constantly refining the way we receive, store and supply data in response to the ongoing trend in the industry towards better quality control, higher standards and the need to provide greater breadth, depth and accuracy in all aspects of the music supply chain”.
Shazam’s Music Partnerships Manager, Jonathan Davies: “Having high metadata standards are vital for our core service, when someone uses our app we ensure that they get the correct information on the song or TV show that they have Shazamed. From that moment onwards, we then give them the opportunity to purchase or stream the music, watch the video on YouTube or share with their friends, which is all done through the use of metadata”.
The event this Thursday will also launch The Metadata Academy’s ‘Metadata 101’ online training course. To register for free tickets to ‘How Metadata Affects Your Business’ go here.
