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And Finally Media
The BBC should factor in nap time for Strictly viewers
By CMU Editorial | Published on Thursday 2 September 2010
Simon Cowell has again dissed the BBC for putting some or all of ‘Strictly Come Dancing’ up against his show ‘X-Factor’ over on ITV, arguing that the licence-fee funded Beeb shouldn’t be in the business of putting its biggest shows up against its rival’s biggest programmes. He also reckons the average ‘Strictly’ viewer could do with their show being on earlier, because they are all old and could probably do with a nap at tea time.
Cowell told The Sun: “I’d suggest they show ‘Strictly’ a bit earlier in the afternoon because their audience is older. I’m serious. Then they can have a nap if it finishes at six and watch ‘X-Factor’ later”.
‘Strictly’ and ‘X-Factor’ were pitched directly against each other by the BBC and ITV last year, and a similar clash looks likely to happen this autumn.
