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TeamRock launches new subscription package
By Chris Cooke | Published on Monday 3 November 2014
TeamRock today launches a new subscription package that brings together its three flagship music magazines, Classic Rock, Metal Hammer and Prog.
The new subscription offer, called TeamRock+, will provide readers with online access to all the content appearing in each of the three mags each month, some of it before the publications hit the streets. For £3.99 a month, subscribers will also get extra daily content and selected articles from the publisher’s archives.
Premium versions of TeamRock+ are also available offering, in addition, the iPad edition of one of the group’s magazines for £4.99 a month, or a print version of said mag for £7.99 a month (£6.99 for Metal Hammer). A 30 day free trial is also available.
Announcing all of this, TeamRock’s Editorial Director Scott Rowley said that a key aim of the subscription plan was to reach readers beyond the UK who are already accessing the company’s free online content. He told reporters: “For years readers around the world have wanted access to our magazine content. TeamRock+ means that – wherever they are – people can read about their favourite artists on desktop, tablet or mobile”.
He went on: “Our audience is truly international yet our mag sales are currently largely domestic. Now with TeamRock+ we have another groundbreaking way for us to get our portfolio to a wider audience. This is not a move away from print, but a way of taking the values of print – the access and insight that comes with great writing – and combining it with the interactivity and immediacy of online”.
As previously reported, TeamRock launched in early 2013, acquiring the rock magazines formerly owned by Future Publishing and adding a radio station and online hub into the mix. Like all magazine publishers, the company needs to find a way to make online content pay as pretty much all print circulations in the wider magazine sector continue to decline year-on-year.
With the ad-funded model generally requiring at least tens of millions of unique users, and therefore the kind of content that can generate that level of traffic, most magazine publishers hope there is a subscription model out there that can work, even though most consumer and many trade mags are yet to crack such an approach as yet. Which means plenty of eyes will be on TeamRock’s new initiative.
