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Taylor Swift to launch new social mobile app
By Andy Malt | Published on Thursday 12 October 2017
Taylor Swift has announced plans to launch a new app, ‘The Swift Life’, which will seemingly be a standalone, Swift-focussed social network. Details are sparse though, so it might be better than that sounds.
Swift did a deal with app maker Glu last year. Back then, it was touting a Swift-esque mobile game, similar to apps the company has built for the likes of Kim Kardashian, Nicki Minaj, Britney Spears and, er, Gordon Ramsey. But instead, fans will now be treated to a “deeply social environment where Taylor and her fans are able to better connect with one another”, according to the company’s CEO Nick Earl.
“We’ve worked closely with Taylor and her team to bring her creative vision to life”, adds Earl, despite this app sounding like the opposite of something creative.
In a short video, also light on details, Swift says: “I think you guys are really gonna like this. I mean, I hope. It would be preferable if you did”.
The app is set for release in beta form later this year. Please try to contain your excitement. Maybe a quick game of Gordon Ramsey’s ‘Restaurant Dash’ will help.
