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Business News Labels & Publishers
Sync publisher launches label
By CMU Editorial | Published on Tuesday 25 October 2011
The owner of an indie music publisher in the US, which specialises in getting sync deals for independent artists, has been talking about how he’s set up a sister record label to capitalise on the profile sync deals can deliver
Bob Mair’s Black Toast Music has been representing independent songwriters in the TV, film and videogame space for 20 years, but he set up the Black Toast record label earlier this year to help those artists he works with on sync deals who have no label relationship to get their music out there, enabling them to capitalise on any interest a high profile sync can generate.
Mair told reporters: “Due to the overwhelming demand from fans that have heard our music in various films and TV shows, we decided it was a great time to form Black Toast Records. We can now offer our fans the means by which they can find, listen, and buy the latest releases from dozens of the great indie artists and singer/songwriters whose music we have placed in hit TV series and movies”.
Meanwhile, one of the songwriters who has signed to the new label side of Mair’s company, St John, aka Richard Trapp, told Variety: “The way the music business has been declining, having a new label like Black Toast Records gives fans of a song they heard on their favourite TV show instant gratification. They can go to iTunes right after they hear it, and grab it”.
Mair has been talking about the new strand to his business ahead of a panel debate on sync to be held in LA next week, organised by a website called Taxi, an A&R exchange which is a bit like a label/publisher version of SonicBids, and which Black Toast uses to discover new talent.
