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Media
Subscription based Sunday Times website in development
By CMU Editorial | Published on Thursday 4 June 2009
The Sunday Times is rumoured to be planning to launch its own website – ie separate from the main Times website – which would charge users for access to content. Details of how the subscription service would work, and what it would offer to entice users to pay, are not yet clear, though it’s thought subscribers to the print edition would get free access. The rumours follow recent comments by Times owner Rupert Murdoch to the effect that the free-content internet is unsustainable and subscription models, similar to that relatively successfully developed by one of the media mogul’s more recent acquisitions, the Wall Street Journal, just had to be developed to make the media business model viable. Bosses at the paper have refused to comment on the rumours.
