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Business News Digital Labels & Publishers
STIM announces YouTube deal
By Chris Cooke | Published on Monday 21 October 2013
Sweden’s publishing sector collecting society STIM has finally done a deal with YouTube, which means that publishers and songwriters represented by the organisation can now access ad-share royalties from videos hosted on the Google-owned site.
For Swedish rights owners the deal covers content hosted by YouTube in a number of European territories, while international songwriters relying on STIM to collect such royalties on their behalf in Sweden will also benefit.
Welcoming the deal, which follows similar YouTube arrangements reached by other European collecting societies in the Netherlands, Spain, Italy, France and the UK, STIM boss Kenth Muldin told reporters: “From now on STIM’s rights holders will benefit from a fair rate for the use of their creations in audiovisual and music videos in the YouTube service. Reaching an agreement with YouTube is a milestone that creates new opportunities for our rightsholders”.
