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Sterling Simms joins Universal Music Publishing

By | Published on Wednesday 24 August 2016

Universal Publishing Production Music

Universal Music Publishing has appointed songwriter and former recording artist Sterling Simms as its new Director Of Creative.

“With a fantastic ear, enthusiasm and A&R skills, Sterling brings good energy to the team”, declared Ethiopia Habtemariam, who will jointly manage him with David Gray. “I’m very happy he’s come to UMPG to help us build upon our already great success”.

Realising Habtemariam had left a crucial word out of her statement, Gray rushed in to add: “As a well-rounded and established writer, artist and an A&R exec, Sterling has everything it takes to support our writers and expand their reach. He speaks their language and understands the business from all sides. We are THRILLED to welcome him to UMPG”.

Simms himself said: “I was privileged to be a songwriter signed to UMPG in 2010, and I’m proud that now I get to come back home as an executive to help curate and facilitate opportunities for this amazing roster – including a lot of people I have worked with myself as a writer. I’m humbled that David and Ethiopia have brought me in, and super excited to join the company”.

Based in LA, Simms joins from Songs Publishing, where he held a similar role.



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