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Releases
Stereophonics sell album/live bundle
By CMU Editorial | Published on Friday 16 October 2009
Those Stereophonics have launched a special ticket/CD bundle as part of the promotion of their next album, ‘Keep Calm And Carry On’, which is out next month. Fans buy the bundle from the band’s people direct, via special links sent out via their mailing list and social networks. In one purchase they buy tickets for one of the Phonics’ 2010 tour dates as well as pre-ordering the new long player, get a free live CD as part of the package too.
The bundle offer is powered by Digital Stores. Their Commercial Director, Simon Coates, told CMU: “Stereophonics care a great deal about their fans so it was great to be involved in a project where we were all working on rewarding their loyalty, as well as giving them access to tickets before anyone else. It goes without saying that the ‘Keep Calm…’ album is going to be a huge success, it’s just good to be able to offer a pre-order bundle that goes that bit further”.
