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Business News Digital
Spotify working on mood-based adverts
By CMU Editorial | Published on Tuesday 21 April 2009
Spotify will be able to play you adverts based on your mood before the end of this year, the company’s UK Sales Director Jon Mitchell has said. Adverts are apparently already served based on gender and age, but soon the software will also track your ‘mood’ based on what music you are listening to. So the system will now that you’re not in the mood to hear adverts for The Script. Or any Spotify house ads not voiced by Robertafromspotify. Maybe.
Speaking to marketing agency Iris Digital, Mitchell said: “If you’re a brand that needs to reach people in a relaxed mindset – perhaps they’re listening to Ibiza chill-out – we know that 15-24 is in that mindset and therefore you can serve the right brand to them”.
Yeah, but getting the right adverts for people listening to relaxing music is easy. I’ll be more interested to see what I get served on my thrash metal and hardcore marathons.
