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Digital
Spotify US launch “looking pretty good”
By CMU Editorial | Published on Wednesday 3 February 2010
A US launch for Spotify is “looking pretty good”, according to the streaming music service’s top man Daniel Ek, who was speaking at the New Music Seminar in LA this week.
With reports that some key label people in the US remain unconvinced about Spotify, with particular concerns that the service’s free-to-use version is too good, making the chances of signing up large quantities of people to a premium version slim, Ek used his key note at NMS to give a thorough introduction to his service and his company’s plans to distinguish the subscription offer from the free streaming platform.
According to Billboard, Ek added that the Swedish company had not rushed into the US market because they wanted to be certain their offering was properly tailored to it. He told the trade mag: “This is a huge market. We want to make sure we do it right”.
On progress towards a US launch, Ek told the event: “We’re in the final stages of setting up. Yesterday we signed a data centre contract, which is huge for us. We’re making a huge investment in servers and all the infrastructure here in the US. So, we’re gearing up for a US launch. I can’t say if it’s in one month’s time or two month’s time, but it’s looking pretty good”.
