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Spotify unveils original video content commissions for 2016

By | Published on Tuesday 10 May 2016

Spotify

A new Radiohead album just streaming away like it’s 2009? Spotify is having none of it, thank you very much, it’s all about original video content in 2016, preferably with twelve top concepts incorporating performances, pop culture, music culture, animation and musical storytelling. And all the better if no one really knows what half of that means.

“We are developing original content that is rooted in music, pop culture, and animation that is driven by the passion and sense of humour of our audience”, said passionate gag-meister and Spotify’s Global Head Of Content Tom Calderone yesterday. “We are working with artists, producers and partners who understand that the Spotify audience has a strong connection to artists and wants to go deeper into their worlds, see their performances and expressions, and hear their stories”.

Ah stories. I read a story once. Thought it was overrated. But then it was 2009 and I was listening to a Radiohead album at the time.

Whereas now, it’s 2016, and I’m just sitting here wondering when exactly I’ll get to see two hip hop artists – one legend, one young buck – picked up in a van in the height of the LA rush hour, forced to rework one of their well-known tracks while in transit, before performing it to some super-fans in a car park. And if you’re wondering that too, the answer is this summer. Or possibly autumn. This year, though, that’s for sure.

And if you think that there new Spotify show – ‘Rush Hour’ – sounds exciting, wait until you hear about ‘Landmark’, ‘Drawn & Recorded’, ‘Life In Short’, ‘Trading Playlists’, ‘Singles’, ‘Rhymes & Misdemeanors’, ‘Ultimate/Ultimate’, ‘Generations’, ‘Public Spaces’, ‘Flash Frame’ and ‘Focus On’. I’d tell you about them all now, but I’m not sure you’d be able to survive the excitement. Plus I’m too busy installing Tidal so I can listen to the new Radiohead record. But hey, original video, Spotify, woo!



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