Spotify to open new office in New York and boost its headcount
By Chris Cooke | Published on Thursday 16 February 2017
Perhaps if we could all agree that streaming is just the new radio, then artists and songwriters could see their cut of the royalty loot go up, and the streaming firms might adopt the frugal ways of the commercial radio industry meaning one of these fuckers might actually go into profit before the whole sector crashes and burns.
In completely unrelated news, Spotify has said it plans to increase its US headcount by as much as a thousand in the near future, necessitating a move of its New York HQ to a modest little office suite over at the World Trade Center.
We know this because New York governor Andrew Cuomo felt the need to tell us, seemingly so that he could brag about the fact that the leading premium streaming platform is putting so much of its operation in the city. Assuming it ever gets around to its IPO, Spotify is expected to float in New York, so an increasing presence there makes sense, even if hiring so many new people might seem odd for a company that needs to demonstrate to Wall Street how it will eventually go into profit.
That said, while Cuomo tweeted that “Spotify is going to be adding over 1000 employees here in the great State of New York”, the accompanying jpeg said: “Spotify will create over 1000 jobs at Four World Trade Centre”. As Spotify will move staff from its existing New York base to the new offices, they could in theory be included in that 1000. Though that would make the governor’s own tweet somewhat misleading.
But worry not – he then tweeted a Spotify playlist, so all is fine.