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Business News Digital
Spotify simplify MP3 sell through
By CMU Editorial | Published on Friday 16 October 2009
Following a recent admission by Spotify boss Daniel Ek that his company’s download sell through service, powered by 7Digital, was something of a hidden secret, the popular streaming player has rejigged a little, plonking ‘buy’ buttons all over the shop so that users who want permanent MP3 copies of songs they are listening to can download one with the simple click of a button.
It’s a subtle change, but could revolutinise the sell-through component of the Spotify experience and make the Spotify/7Digital alliance a more serious competitor to Apple’s iTunes.
I don’t know how seemless the download experience is once you’ve made payment – I was going to check it out, but the OMD track I was going to download is £1.29 on 7Digital and 99p on iTunes, and my curiosity as to how it works didn’t extend to thirty pence.
In other Spotify news, the digital music service has a new strategy for trying to turn free users into ten pound a month subscribers. They’ve sold an advertising package to the Conservative Party. Question is – will tedious Tories trying to win your vote in between your Spotify tunes make you pay a tenner to cut out all the politicking, or will it just send you back to your own politics-free MP3 collection, collated via legit or less legit means.
