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Business News Deals Digital
Spotify partners with Virgin America
By Andy Malt | Published on Thursday 22 October 2015
Airline Virgin America has partnered with Spotify to provide a collection of playlists – ‘mood lists’ they’re calling them – themed on the cities where the firm operates, so that passengers can immerse themselves in the music of their destination. Or something like that.
The playlists will be accessible in-flight thanks to Virgin America’s new ViaSat in-flight wi-fi. So basically this is just a fancy way of saying that you can connect to wi-fi on a plane and then use the internet. If you’re not already a Spotify subscriber though, Virgin America will give you a 30 day free trial. Just like that.
Spotify’s VP Global Marketing And Partnerships Erin Clift said these words: “At Spotify, we’re dedicated to finding ways to bring music into every part of consumers’ lives, wherever they are, whatever they’re doing, whatever their mood. Partnering with Virgin America to provide guests with Spotify ‘mood lists’ is an excellent way to enhance their experience and bring Spotify to flyers both in-flight and beyond”.
Also announced alongside this is a partnership between the airline and the New York Times to offer curated content from the newspaper in-flight. It all follows a partnership with Netflix earlier this year.
And, hey, don’t sit there crying because you don’t have a domestic US flight booked. You can listen to all of those playlists – sorry, mood lists – right now.