This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Digital
Spotify, Pandora, Facebook: a user stat frenzy
By CMU Editorial | Published on Friday 23 July 2010
Spotify have half a million premium subscribers, according to top man Daniel Ek, which is pretty impressive I suppose, given all the doubters that said Team Spot couldn’t make their paid for model work. Though how many paying subscribers they actually need to make their model “work” I don’t know. Ek shared the fact the half a million mark had been reached with Music Week earlier this week.
In related news, sort of, US streaming music service Pandora has announced it now has 60 million active users. That’s up 20 million from last December and 10 million up from April. Founder Tim Westergren revealed the impressive number at the New Music Seminar in New York this week.
I say “impressive”, that’s overall users rather than paying subscribers. As with Spotify, the majority of Pandora’s users opt for the ad-funded free service, though, as Westergren likes to point out, because of the way Pandora works (it has limited on-demand functionality), the licensing costs of running that free service are a lot less than what Spotify pay for their freemium platform, making it much easier for them to break even on ad sales alone.
And finally in impressive user figures news, Facebook now have over 500 million active users worldwide.
