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Business News Digital
Spotify launches two new video-based ad products
By Chris Cooke | Published on Tuesday 9 September 2014
Spotify yesterday unveiled two new ad products available to brands which will appear on the streaming music platform to freemium users.
They are notable because they incorporate video. Coke, Ford, McDonalds and Universal Pictures are among the brands set to use the new channels at launch. The new promo options will allow brands to have video ads on the Spotify desktop client, or to partner on sponsored video-based sessions on mobile.
Confirming the new products, Spotify’s Chief Business Officer Jeff Levick told reporters: “Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time spent on Spotify and connects them to the music and brands they love. These new ad formats are perfect examples of the kind of high quality, high value experiences we want to offer our brand partners and our audience”.