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Business News Digital
Spotify launches playlist targeting for brands
By Chris Cooke | Published on Friday 17 April 2015
Spotify yesterday announced Playlist Targeting for brands which is “an industry-first targeting solution that enables brands to tap into Spotify first-party data to reach the audiences that matter most”. And if you’ve no idea what that means, then you really need to brush up on your ‘industry-first targeting solutions’ and ‘first-party data tools’ this weekend. I’ll email you a reading list.
Or maybe Spotify’s own explanation will help: “When users hit play on one of the billions of playlists on Spotify, they often signal a common activity or mood – like workout or chill. Brands will now be able to target unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists, from workout enthusiasts and commuters to millennials, parents and more”.
See, now it’s all really clear isn’t it? And if you’re still confused, go play a track on a confused playlist on Spotify, they’ll see you getting all confused with tunes, and will call you direct to explain.
The new data service will be available via the Spotify For Brands platform from next month. Says the streaming firm’s Chief Revenue Officer Jeff Levick: “Music is an integral part of life, day in and day out. Our new targeting solutions based on rich behavioural insights combined with our global footprint in 58 markets give brands unprecedented ways to reach streaming consumers”.
Elsewhere in Spotify news, James Duffett-Smith has been promoted to become the company’s new Global Head Of Publisher Relations. My Aunt Marge will be pleased. She loves James Duffett-Smith.
