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Business News Digital
Spotify launches ‘near endless’ Daily Mix playlists
By Andy Malt | Published on Wednesday 28 September 2016
Spotify has launched another personalised algorithmic playlist, this one focussing less on discovery and more on the music users already know and love. Daily Mix will aim to fill your day with music you dig, plus a smattering of new stuff that the service reckons you might be into as well. How nice of it.
In theory, you should now be able to press play and never have to actually think about what you want to listen to ever again. So sort of like radio, but without the talking. And sort of like the more radio-esque functionality that Spotify boss Daniel Ek promised a year and a half ago which was never really launched. But without the talking.
“As your music taste evolves, so will your Daily Mix”, says Spotify. “In fact, the more you listen, the better your mixes will become – offering an effortless music experience based entirely on your personal listening habits. Don’t like that new discovery? Simply ‘ban’ a tune to remove it from future playlists. If you love it, be sure to ‘heart’ the hit to add it to your collection”.
Yeah, that’s the other thing. Spotify has added some functions more commonly found on personalised radio services to its playlists. Well, these Daily playlists, at least. Hopefully they’ll add it to Discover Weekly too, so I stop getting served up all of the world’s most boring music every week.
Anyway, Daily Mix is rolling out on iOS and Android now, so chances are you can check it out today. New users will have to wait two weeks. Bad luck, suckers.
