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Business News Deals Digital
Spotify enter into partnership with 3
By CMU Editorial | Published on Thursday 15 October 2009
Spotify has confirmed that it is entering into its first mobile partnership, with 3, following those previously reported rumours that the two companies were in talks.
The deal will see the phone firm offer Spotify streaming music service (and presumably its offline storage facility for better mobile listening) to 3 subscribers, utilising an app developed for the Google Android mobile operating system. According to New Media Age, 3 is expected to launch its first Spotify compliant phone in time for the Christmas market. The cost to 3 customers of the Spotify-included mobile package is not yet known.
The deal is presumably part of Spotify’s mission to bundle its service into ISP and mobile subscription packages, it being a way of turning Spotify users into premium subscribers without them having to pay ten pounds a month directly to the digital music service. The facility to use Spotify on the move is currently the big USP of the streaming music platform’s premium service as opposed to the ad-funded free service.
It is not a huge surprise that 3 is an early mobile partner with Spotify, given their parent company, Hutchison Whampoa, made an undisclosed investment into the digital music firm recently.
Spotify recently announced a similar partnership in the ISP domain with Swedish internet service provider Telia.
