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Business News Deals Digital
Spotify buys CrowdAlbum
By Andy Malt | Published on Thursday 28 April 2016
Spotify has bought CrowdAlbum, a service which aggregates fan-uploaded photos and videos from live shows and then helps artists to identify their biggest fans. Or at least the ones who post the most photos and videos online. So, their stalkers, maybe.
“We’re working every day to find ways to tighten the connection between artists and their fans”, says Spotify’s VP Product Charlie Hellman of the acquisition. “The CrowdAlbum acquisition is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring”.
CrowdAlbum’s staff will join Spotify and focus on building tools for artists, which possibly puts some doubt on the future of CrowdAlbum itself.
