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Business News Deals Digital
Spotify buys analytics firm
By Chris Cooke | Published on Thursday 25 June 2015
“You can never have too much data”, that’s what Jesus said. I think. So praise be to the Lord that Spotify has bought itself another stats business, bringing a team of twenty number crunchers to the party.
Seed Scientific previously worked for various clients, including the United Nations, and, interestingly, Beats Music, offering “data discovery, collection, science and visualisation services”. But following the deal only Spotify will get access to the Seed Scientific team’s data skills.
Confirming the acquisition, the data firm said in a statement: “Seed Scientific’s team and technology will now become the foundation of a new advanced analytics unit at Spotify that combines cutting-edge math, science, design and engineering to craft insights, models and tools with data. Seed Scientific’s founder and CEO, Adam Bly, will head up this new unit, based in New York City”.
The there mentioned Bly added: “Seed Scientific was founded to advance ‘scientific thinking’ in the world using data. Today, our algorithms, insights and applications are beneath the surface of major brands, NGOs and governments. We are thrilled to now be joining forces with Spotify – a pioneer in shaping culture with data – to create the leading advanced analytics organisation in the world”.
Speaking for the streamers, Spotify’s analytics dude Henrik Landgren added: “Adam and the entire team at Seed Scientific blew us away with their insights around data and analytics, and how to apply those insights to solve real world problems for clients. We are incredibly excited to welcome Seed Scientific to Spotify as we continue to build a world class analytics team that will allow us to accelerate our plan to leverage data and insights throughout the entire organisation”.
