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Digital
Soundcloud and Hype Machine offer new blog-targeted track preview platform
By CMU Editorial | Published on Tuesday 26 January 2010
Back to MIDEM, and digital distribution platform SoundCloud has announced a new partnership with blog aggregator Hype Machine which will provide content owners with the facility to make new and pre-release music available to the blogosphere, so that bloggers can legitimately post said music on their webpages, and labels and artists can track where their music is profiled and listened to. Which all sounds rather swell.
SoundCloud top man Alexander Ljung told reporters: “We’re very excited to be working with the Hype Machine. They are a hugely important platform for bringing new releases to the attention of music fans across the web. Our latest partnership offers labels and artists a powerful way to engage with that vibrant, influential community, and gives bloggers access to official pre-releases straight from the source”.
Hype Machine CEO Anthony Volodkin added: “We are excited to help artists using SoundCloud to get even more measurable exposure across the web. SoundCloud’s friendly web API allowed us to develop this integration quickly and share the benefits with bloggers, musicians and fans alike”.
