Digital

SoundCloud and Getty announce partnership

By | Published on Wednesday 10 October 2012

SoundCloud

SoundCloud has announced a partnership with Getty Images which will enable producers and songwriters making their music available to the public via the sound sharing platform to also include their work in Getty’s commercial music library, used by media and brands looking to licence tracks to accompany their output.

Says Getty Images CEO Jonathan Klein: “Getty Images Music and SoundCloud’s collaboration combines two great digital platforms. This partnership fits directly with Getty Images strategy of making the broadest and best content available to our customers in a seamless and simple experience while providing a meaningful benefit to the creator”.

Meanwhile SoundCloud chief Alexander Ljung added: “SoundCloud’s partnership with Getty Images Music creates a powerful offering to our community of professional and casual creators. Now through Getty Images Music, songwriters and audio creators can broaden their exposure and potentially monetise sounds they’ve shared on SoundCloud”.



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