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Business News Deals Labels & Publishers
Sony Music partners on new live-data-driven talent discovery network
By Chris Cooke | Published on Thursday 27 August 2015
Sony Music in the US has signed up to a new talent discovery network being run by Artist Growth, which is an online artist management service which aims to help managers keep track of their artists’ activities, finances, audience and success.
The idea of the new discovery network, called AG Accel, is that decision makers in the music industry – including labels, distributors, agents and brands – can track the output and success of artists, and in doing so make informed decisions about which talent they might want to work with. Or something like that. Any artist with a premium account with Artist Growth can opt-in to the AG Accel network.
Says Artist Growth of the value of the data it stores on behalf of those artist and managers using its core product: “For artists seeking investment and sponsorship opportunities, tour history is a key fan engagement data point to tout when in talks with potential industry partners. Touring data provides a quantifiable, concrete representation of an artist’s success and marketability that can often be overlooked when using more qualitative metrics like social media engagement”.
Confirming it was joining the new AG Accel initiative, Justin Eshak, VP of A&R at Columbia Records, told reporters: “Data is playing an increasingly important role in our A&R process. How information is gathered and ultimately used is paramount in our goal to distance ourselves from competition, and we view touring data as another key metric in this equation”.
