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Sony launches new label with former Empire A&R

By | Published on Tuesday 5 June 2018

Sony Music

Sony Music has announced a new joint venture label, SamePlate, which it is launching in partnership with Jonathan Master. Prior to this deal, Master was head of New York A&R And Marketing for hip hop-focussed distributor Empire.

“We are THRILLED to be partnering with all the great people at Sony Music on this new label”, says Master. “SamePlate’s mission is to work in true partnership with artists to help them nurture their brands, not just chase records. Artists need to be competitive and relevant all the time, not just in traditional release cycles, and we are committed to helping them share their stories with fans every day, through any medium, including music, videos, and social content”.

The new venture will sit under Sony’s RCA label, whose CEO Peter Edge comments: “Jonathan Master is a forward-thinking entrepreneur, talent developer and marketer with a strong vision for building artist careers. I look forward to SamePlate making exciting new contributions to music culture, and creating opportunities for collaboration with RCA”.

The company launches with a roster including Ro Ransom, YGTUT, TOBi, Eza, Shari Marie, ROMderful and Ducko McFli. Its first release, ‘Floetry’ by Ro Ransom, is out now:



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