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Sony launches new label, Since 93

By Andy Malt | Published on Wednesday 27 June 2018

Sony Music UK has announced the launch of a new label called Since 93. Aimed at developing new artists, the company will be headed up by Glyn Aikins and Riki Bleau.

“Glyn and Riki have a great knack for discovering and nurturing artists who have defined the musical landscape in recent years”, says Sony Music UK CEO Jason Iley. “They are bringing to Sony Music their ambition, enthusiasm and a clear vision for the Since 93 label, that will see them continue to set the agenda. I’m delighted to be working alongside them”.

Artists signed by Aikins during his career include Emeli Sande, So Solid Crew, Roll Depp, Lethal Bizzle and Naughty Boy. Bleau, meanwhile, also claims Naughty Boy and Emeli Sande, who he signed to their first publishing deals, as well as Labrinth and Sam Smith.

“You can’t imagine what it means to join the Sony family to realise a long held ambition and vision”, says Aikins. “Jason Iley and [President of RCA Records and Ministry Of Sound] David Dollimore have been tremendous with their support and partnership, making Sony the perfect place for Since 93 Records. I’m delighted to work with Riki Bleau, a long term colleague and friend. With Since 93 we’re building a label uniquely placed in British culture with a truly global outlook”.

Bleau adds: “Having sat with David and Jason it was clear I’d be given the freedom and support to make Since 93 Records into a global powerhouse. To work with Glyn Aikins, who I’ve shared so much success with, is a blessing. We want to be up there with the greats of the past creating a label of the future”.

Since 93 launches with rappers Fredo, Loski and Aitch on its roster.