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Digital
Sony Corp takes complete ownership of Ericsson phone maker
By CMU Editorial | Published on Friday 28 October 2011
Apple having well and truly shaken up the market in the last five years, the smartphone industry now looks set to enter a new era as the third of the traditional big players in the handset space announced a corporate rejig yesterday.
Nokia having thrown out a lot of the old to strike up a new partnership with Microsoft, and Google having taken ownership of the Motorola phone firm as part of the Android revolution, now Sony Corp has taken complete ownership of its mobile maker, Sony Ericsson, buying Swedish telco Ericcson out of the firm in a billion pound deal.
The move is seemingly part of Sony’s bid to have a more integrated approach in the sale of its various consumer electronic devices – so phones, PCs, TVs, games consoles and tablets – all of which increasingly provide access to the same content and services.
Sony was now the company, the Corp’s supremo Howard Stringer said when confirming the Ericcson deal yesterday, which could truly let customers connect with content “wherever they are, whenever they want”. Which is almost true, though I was always promised that my kitchen would become net-connected via my fridge, and I don’t see Sony helping me out there just yet.
