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Sony announces Westfield partnership
By CMU Editorial | Published on Wednesday 2 November 2011
Sony Music has done a deal with the devil. Well, with the owners of the new Westfield shopping centre in East London, but as that place is hell, I’m assuming it’s managed by Satan.
So yes, the music major has announced a partnership with the shopping centre company which will see it pump music content onto digital screens around the new East London base of the Westfield empire in Stratford. Which means that shoppers will be able to enjoy video footage of Sony artists like JLS, Westlife and One Direction. Which is kind of appropriate, I mean, that does sound like the sort of TV channel they’d actually have in hell.
There’ll also be an artist of the week slot on Sony’s in-store music channel, plus regular plugs for stuff on sale in the centre’s HMV store.
Says Westfield’s Director Of Operations: “Our digital spectacular screens offer a platform for brands such as Sony Music to interact with shoppers in a unique, purchase-oriented environment, and we’re delighted to sign this partnership with Sony Music to provide our visitors with a more engaging and cutting-edge shopping experience”.
