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Sony agrees worldwide deal with leading Cuban music firm
By Chris Cooke | Published on Wednesday 16 September 2015
Sony Music has agreed a global licensing deal with Havana-based music firm Egrem, which boasts the most extensive catalogue of Cuban music in the world, with 20,000 tracks from over five decades – including works by Bola de Nieve, Ibrahim Ferrer and Omara Portuondo – covered by the arrangement.
Confirming the alliance, Sony Music top man Doug Morris told reporters: “We are delighted to be partnering with Egrem to share for the first time one of the largest and most acclaimed catalogues of Cuban music with fans across the globe. This landmark agreement will help expand international awareness and appreciation of Cuban culture, Cuba’s rich musical heritage and its many wonderful artists”.
Diplomatic relations between the US and Cuba have improved of late, of course, making this a timely deal, which has reportedly been in the works for more than two years. Egrem MD Mario Angel Escalona Serrano said the Sony tie-up was a great “opportunity for the joint management of our catalogue over the coming years”.
