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Artist News Digital
Snoop Dogg to launch cannabis-focussed website
By Andy Malt | Published on Tuesday 22 September 2015
Snoop Dogg has announced that he will launch a “premier media platform at the intersection of cannabis and pop culture” next month. I know, at last.
Actually, the company, called Merry Jane, seems to have quite a serious intent, extolling the virtues of cannabis for both medical and recreational use. In a video published on the platform’s YouTube channel earlier this month, Snoop talked up the positive effects of legalised cannabis in Colorado, including job creation, reduced crime and increased tax revenues.
Now speaking at TechCrunch Disrupt in San Francisco, the Guardian reports, the rapper said: “After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further by creating a destination where people could find fresh content. Merry Jane is a game-changing platform for pop culture. It’s a new frontier y’all!”
The actual website is not yet live, but has published a video from what will become a regular feature. Titled ‘Deflowered’, the series looks at innovations in cannabis culture. The first interviews two former soldiers who explain how medical marijuana helped them after returning home from active service.
Watch the video here: